Field notes
Prochem Turnkey Projects
Sponsored by the founder's pen.
What we learned commissioning a 200 TPD plant in 43 days.
31218
Case StudiesCASE STUDY · 02 / B2B Engineering
B2B doesn't happen
in a demo call.
It happens on LinkedIn.
Prochem builds turnkey chemical & process plants. Their buyer is a plant head, a project engineer, a procurement lead. That buyer does not read cold emails. They read LinkedIn feeds, and they remember who was there long before the tender opens.
Pune, India
Client
Prochem Turnkey Projects
Industry
B2B · Process Engineering
Channel
LinkedIn · Founder-led
Engagement
12 months
The reality
Enterprise buyers don't
respond to campaigns.
A turnkey plant contract can take 9-18 months to close.
- The buyer researches quietly, months before the RFQ.
- They shortlist based on who they already trust.
- They cross-check LinkedIn presence before a first call.
- They ask peers, not agencies, who to speak to.
Prochem had the engineering credibility. What they needed was for that credibility to be visible where the buyer was already looking.
Our thesis
We didn't build
a brand.
We built a signal.
In B2B, the buyer doesn't need to be sold to. They need to be reminded, quietly and repeatedly, that you are the obvious answer when the project brief lands on their desk.“Who do we already know can build this?”
01
Founder Voice
Positioned the founder as the technical authority the industry already knew, on the surface it lives on.
02
Engineering Narrative
Turned complex process engineering into stories buyers wanted to save, share and quote back.
03
Signal, Not Reach
Optimised for the right 3,000 engineers seeing the feed, not the wrong 300,000.
04
Repeatable Cadence
A weekly editorial rhythm the team could sustain long after we left the room.
05
Category Authority
Made Prochem the name plant heads mentioned in unrelated conversations.
One signal.
Not fifty campaigns.
Not fifty campaigns.
12 months on LinkedIn
Small numbers.
The right people.
In B2B, a hundred plant engineers reading you is worth more than a hundred thousand strangers. These numbers are small because the room is small, and the room is the entire point.
Followers
4k
13k+
The follower shift
From a page that looked dormant to a feed the entire process-engineering community in India quietly follows.
+225% in 12 monthsOrganic. No paid boosts.
01
128,543
LinkedIn impressions · 12 months
02
1,892
Reactions from the right operators
03
60
Substantive comments · signal, not noise
04
38
Reposts by engineers & project heads
Source · LinkedIn Analytics · 19 Jul 2025 → 18 Jul 2026
What actually shipped
We didn't run
a campaign.
We built an editorial.
Six workstreams, one operating rhythm. Every piece written and shipped as if it would be read by the sharpest plant engineer in the country, because it was.
01 / 06
Founder-first editorial
Turned the founder's decades of plant-floor experience into a weekly LinkedIn editorial, ghost-written with technical fidelity.
02 / 06
Case-teardown format
Broke down real Prochem projects, cement, chemical, process, as short field notes engineers wanted to save.
03 / 06
Category commentary
Timely takes on industry news (CAPEX cycles, plant safety, EPC norms) that only an operator could credibly write.
04 / 06
Employee amplification
Made it easy for the internal engineering team to share, comment and add their own voice, without it feeling forced.
05 / 06
Buyer targeting
Optimised connection requests and outreach for plant heads, procurement leads and consultants in specific SIC verticals.
06 / 06
Editorial rituals
A repeatable weekly rhythm handed over to the internal team: topic bank, review calendar, publishing cadence.
The editorial
Not posts.
Field notes.
A sample of the weekly editorial cadence.
Every piece written like the founder was walking a plant head through a project, quietly, honestly, with details only an operator would know.
The buyer arc
From feed
to contract.
01
Sees a Prochem field note
On the LinkedIn feed of a plant head they respect.
02
Follows the page quietly
To keep reading. No form. No CTA. Just interest.
03
Reads for three months
Category takes, project teardowns, founder essays.
04
A tender lands on their desk
And Prochem is the first name that comes to mind.
05
Reaches out on LinkedIn first
Warm inbound, not a cold call. Different conversation entirely.
06
The contract closes
Nine months of trust, before the first proposal.
Founder & MD
Prochem Leadership
Prochem Turnkey Projects Pvt Ltd
Founder spotlight
Built on
the plant floor.
“We spent two decades earning credibility on plant floors. Adcom took that credibility and made it visible to every buyer who mattered, without ever making it feel like marketing. That's the entire difference.”
Founder & Managing Director
Prochem Turnkey Projects Pvt Ltd
Pune, India
The final outcome
Reach was not the point.
Recall was.
Contracts followed.
A B2B follower base that tripled in twelve months. Impressions in six figures inside a specialist industry that measures in thousands. And a company that plant heads now think of first, long before they open a tender.
Let's build something
that grows.
Growth isn't built through channels. It's built through systems.
Similar results
Want similar
results?
Let's discuss how we can achieve similar results for your business.
FAQ
Questions, answered.
Eight questions we are asked on almost every first call. If yours is not here, our lead strategist will answer it within one business day of you reaching out.
We partner with ambitious founders and operators across D2C, fintech, B2B SaaS, wellness, luxury and F&B, primarily in India, the Middle East and the US. Stage matters less to us than ambition: we work with early-stage brands looking to find their growth model and category challengers ready to scale aggressively.