Adcom MediaService · AI SEO

Be the answer,not justa result.

AI SEO and answer-engine optimisation for brands that want to be cited inside ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews.

The reality

Search isn't a page anymore.
It's an answer.

LLMs are quietly rewriting where traffic comes from. The brands that win the next decade are the ones cited inside the answer, not the ones fighting for rank ten on a fading SERP.

How we operate

Six disciplines.
One answer engine.

AI SEO is not classic SEO with prompts taped on. It is a different operating model, and expert operators run all of it.

01

Answer Engine Strategy

Map the queries and prompts your buyers are actually asking inside LLMs, not just Google.

02

Editorial Authority

Long-form, original, citable editorial that LLMs retrieve and credit, not commodity blog content.

03

Knowledge Graph & Schema

Structured data, entity hygiene and schema that makes your brand machine-legible.

04

Classic SEO

Technical SEO, topical authority and link relevance, the foundation answer engines still respect.

05

Generative Content Ops

In-house content engines that pair AI velocity with expert editorial judgement.

06

Answer-Layer Analytics

Measurement for citations, retrievals and AI-driven traffic, built before everyone realises it matters.

Selected growth stories

Built to be found.
Everywhere it matters.

A handful of recent search engagements. Categories change, the operating model that earns organic demand does not.

01 · PCD Pharma Franchise

Skylarr Labs

Read the case study
Challenge

Distributors research quietly online months before the first call, and Skylarr owned none of that surface.

Approach

Rebuilt the site for the distributor journey, then layered technical and on-page SEO, a content engine and lead flows on top of it.

Outcome

4x organic traffic and 4x enquiries on zero paid spend, and a site that now closes the room before Skylarr enters it.

4x
Organic traffic
4x
SEO enquiries
+57%
Organic page views
02 · Furniture Retail

Sharma Furnituree

Read the case study
Challenge

A trusted local furniture house that was invisible in search, chosen in-store but never found before the visit.

Approach

Rebuilt local and organic search visibility, cleaned site architecture and content so the brand owns intent-led queries in its city.

Outcome

Qualified enquiries climbed and the brand now gets discovered, trusted and shortlisted weeks before a customer walks in.

+26%
Qualified enquiries
18+
First-page rankings
100%
Local intent captured
The Adcom Method · AI SEO

A four-phase
answer engine.

A proprietary operating model for the post-Google search world, calibrated to your category and buyer.

01
Phase 01

Diagnose

Audit LLM citations, prompt landscape, schema and editorial authority. Find the gaps the SERP can't see.

02
Phase 02

Define

Prompt strategy, content thesis, entity model and the queries we will win, across both Google and LLMs.

03
Phase 03

Design & Build

Editorial production, schema, programmatic answer pages and the measurement layer that proves it works.

04
Phase 04

Deploy & Compound

Continuous publishing, prompt monitoring and citation tracking, week after week.

Why we're different

We don't chase rankings.
We engineer citations.

Three principles run through every AI SEO engagement, and they are why our work survives every model update.

01

Editorial > volume

One citable piece beats fifty forgettable ones. LLMs reward authority, not output.

02

Entities > keywords

Your brand needs to be a thing the machine understands, not a string it crawls.

03

Both engines, one model

Classic SEO and AI SEO are not separate teams here. They run as one system.

Client perspective

“Adcom understood the answer layer before any other agency we spoke to. Eighteen months in, Perplexity is now a real channel for us, not a science experiment.”

Priya Kapoor
CMO, Orbit

The next decade of search
is already here.

We take on a small number of AI SEO engagements each quarter. If you want to be cited inside the answer, let's talk.

Engage · AI SEO

Get a strategy for
AI SEO.

Share your current state, we'll come back with a diagnostic and a proposed engagement shape.

Typically responds within one business day. Your details stay private.

FAQ

Questions, answered.

Eight questions we are asked on almost every first call. If yours is not here, our lead strategist will answer it within one business day of you reaching out.

We partner with ambitious founders and operators across D2C, fintech, B2B SaaS, wellness, luxury and F&B, primarily in India, the Middle East and the US. Stage matters less to us than ambition: we work with early-stage brands looking to find their growth model and category challengers ready to scale aggressively.