Google Ads engagements engineered for high-intent capture, Search, Shopping, YouTube and Performance Max, run for incrementality, not vanity impressions.
Poor account architecture, weak feeds, over-broad match and blind reliance on smart bidding hides where the money actually goes. We rebuild accounts from the search term up so every rupee has a job.
A senior operator owns your account end to end, no juniors, no black boxes.
Campaigns, ad groups and match types rebuilt around buyer intent, not agency habit.
Product data, titles and priority tiers optimised so Shopping does its own work.
A weekly negatives ritual that stops waste before it compounds.
The right bid model per campaign, tROAS, Max Conversions, manual, chosen by data, not defaults.
Ad copy, extensions and landing pages that actually improve Quality Score.
Enhanced conversions, offline uploads and a model your CFO can defend.
Recent Google Ads engagements. The playbook changes; the discipline does not.
$6K a month of paid spend that wasn't paying. Thin margins, brutal competition, buyers searching by exact spec.
Rebuilt Search + Shopping around feed quality and search-term hygiene, then layered PMax for coverage.
Blended ROAS climbed, spend held flat, paid became the most predictable channel in the business.
A local furniture house invisible on high-intent local searches customers were already making.
Local search campaigns, LSA groundwork and Shopping for the online catalogue, layered on real GMB fundamentals.
Enquiries climbed and buyers now arrive already researching the brand before they walk into the showroom.
A twenty-year engineering house whose ideal buyer never saw them on the SERPs that mattered.
Long-tail intent search paired with LinkedIn nurture, not a broad campaign, a scalpel.
Became the feed every plant head in India quietly follows, generating inbound no cold outreach could buy.
Every account runs through the same system, no cookie-cutter, no auto-pilot.
Search term audit, wasted-spend teardown, competitor Quality Score gaps, feed hygiene. The truth before the rebuild.
Architecture, keywords, match types, negatives, feed, conversion tracking. New foundations.
Campaigns go live under a controlled learning phase with hard guardrails on spend.
Weekly negatives, monthly readouts, quarterly account reviews. The account that pays back.
Three rules run every Google Ads engagement we take on.
We measure paid buyers, not clicks. If a search doesn't signal buying intent, we don't bid on it.
A cleaned feed and a proper conversion signal outperform any bid strategy hack.
Every wasted term you catch this week protects next month's ROAS.
“Adcom didn't just improve our Google Ads. They rebuilt how our team thinks about paid search, feed, negatives, structure, tracking. The account has run itself for a year.”
Rahul SethiHead of Digital, national retailer
We take a small number of Google Ads engagements each quarter, accounts where we can move the model, not just the CPC.
Share your current state, we'll come back with a diagnostic and a proposed engagement shape.
Eight questions we are asked on almost every first call. If yours is not here, our lead strategist will answer it within one business day of you reaching out.
We partner with ambitious founders and operators across D2C, fintech, B2B SaaS, wellness, luxury and F&B, primarily in India, the Middle East and the US. Stage matters less to us than ambition: we work with early-stage brands looking to find their growth model and category challengers ready to scale aggressively.
