Full-funnel growth for D2C brands and online retailers, acquisition, retention, creative, performance and CRO, operated as one system, not as a stack of specialist retainers.
CAC isn't a marketing metric, it's a business one. Great e-commerce operators run acquisition, retention, creative, price and inventory as one operating model. That's how they compound. That's the game we play.
A senior D2C operator runs the whole model, acquisition, retention, creative, CRO.
Meta, Google and emerging surfaces, run for incrementality, not ROAS theatre.
A weekly hook-test rhythm and a refresh cadence that stops fatigue killing the account.
Email, SMS, WhatsApp, loyalty, turning first purchases into a compounding LTV curve.
PDP, cart, checkout and post-purchase optimised by real behaviour, not vibes.
Product data hygiene, Shopping and PMax optimisation, dynamic creative.
Editorial storytelling that makes the brand worth choosing at any price.
Recent e-commerce engagements.
$6K a month of paid spend that wasn't paying. Thin margins, brutal competition, buyers searching by exact spec.
Rebuilt acquisition around feed quality and intent, restructured Search and Shopping, rebuilt the funnel end-to-end.
Spend held flat while everything compounded. Paid became the most predictable source of new customers.
A traditional local furniture house extending into online, with no e-commerce operating model.
Rebuilt local discovery + on-site experience + shortlist-stage marketing to bridge the local-to-online gap.
Qualified enquiries climbed and the brand now gets discovered, trusted and shortlisted online first.
A B2B category where lead quality mattered more than volume, the same discipline great e-commerce needs.
Category-education content paired with a nurture-first funnel, the exact stack that lifts D2C LTV too.
Became the brand distributors mention first when franchise partners ask who they should call.
Every e-commerce engagement runs the same weekly rhythm, no quarterly review theatre.
Unit economics teardown, creative audit, funnel analytics, lifecycle mapping. The unforgiving baseline.
Growth model, creative brief, lifecycle architecture, CRO priority list, a build-ready plan.
Campaigns, flows, PDP work, creative production, shipped in weeks, not quarters.
Weekly experimentation, monthly business reviews, quarterly model updates. The compounding engine.
Three rules govern every e-commerce engagement.
No budget moves until we can explain, in your numbers, why it will compound.
The brand, the product, the post-purchase, those create LTV. Media just harvests it.
E-commerce reward cadence. Monthly cycles are a growth ceiling in disguise.
“We stopped thinking about paid, retention and creative as separate lines. Adcom made them one operating model. That's the shift that unlocked our next stage.”
Kavya IyerFounder, D2C brand
We take a small number of D2C engagements each quarter, for brands where the operating model can actually be run at pace.
Share your current state, we'll come back with a diagnostic and a proposed engagement shape.
Eight questions we are asked on almost every first call. If yours is not here, our lead strategist will answer it within one business day of you reaching out.
We partner with ambitious founders and operators across D2C, fintech, B2B SaaS, wellness, luxury and F&B, primarily in India, the Middle East and the US. Stage matters less to us than ambition: we work with early-stage brands looking to find their growth model and category challengers ready to scale aggressively.
