Case StudiesCASE STUDY · 05 / PCD Pharma Franchise

The website
was the
sales team.

Skylarr Labs is a PCD pharma franchise scaling across eastern India. Distributors research online before they call. We rebuilt the website and the SEO engine so the site closes the room before Skylarr enters it.

Pune · Eastern India rollout
Client
Skylarr Labs
Industry
PCD Pharma Franchise
Channel
Website · Organic Search
Engagement
Redesign + SEO
Our thesis

Distributors don't
respond to ads.
They search.

In PCD pharma, every franchise partner researches quietly, months before the first call. We built the digital surface they research on, and made sure Skylarr owned it.

01

Website Redesign

A modern site engineered for the pharma distributor journey.

02

Technical SEO

Site architecture, speed, schema and crawl paths cleaned end-to-end.

03

On-page SEO

Product, monograph and franchise pages rebuilt for intent-led queries.

04

Content Strategy

A content engine mapped to distributor questions, category by category.

05

Lead Generation

Enquiry flows, WhatsApp handoff and CRM routing built into every page.

06

SEO Reporting

A measurement layer built for the founder, not for the agency.

The organic engine

A quieter channel.
A compounding one.

Every metric moved in the same direction. No paid boosts. Fully organic.

01
4x
Increase in organic traffic
02
4x
Growth in SEO enquiries
03
57%
Growth in organic page views
04
61%
Higher average session duration
05
34%
Lower bounce rate
06
East
Rollout expanded across eastern India
07
01
Corporate website · rebuilt end-to-end
08
100%
Distributor journey mapped to content
What actually shipped

Website first.
Then the engine around it.

A redesign and an SEO engine, delivered as one system, because in PCD pharma, the site is the sales team.

01 / 06

Website rebuild

Redesigned around the distributor journey, from monograph to enquiry.

02 / 06

Technical SEO

Speed, crawl, schema, site architecture, every fundamental cleaned.

03 / 06

On-page SEO

Product, therapy-area and franchise pages rebuilt for intent-led queries.

04 / 06

Content strategy

A content plan mapped to the questions distributors actually type.

05 / 06

Lead generation

Enquiry flows, WhatsApp handoff, CRM routing, the pipeline behind the SEO.

06 / 06

Measurement layer

A monthly business review the founder actually reads.

The distributor arc

From unfindable to
the first search result.

01

A distributor searches a therapy area

Skylarr shows up on page one.

02

Lands on a rebuilt product page

Clean, credible, monograph-first.

03

Reads the content library

Franchise economics, category expertise, compliance.

04

Enquires through the new flow

WhatsApp handoff to a real person, not a form.

05

Books a franchise call

Already half-decided.

06

Signs the franchise

And refers the next distributor in.

Leadership
Skylarr Labs
Skylarr Labs · Pune
Client perspective

The site is now
closing calls.

“Our distributors used to call us cold. Now they call us already convinced, because they have read the website. Adcom rebuilt the entire top of our funnel.”
Skylarr Labs
Skylarr Labs · Pune
Eastern India rollout
The final outcome

4x traffic.
4x enquiries.
Zero paid spend.

A rebuilt website, a working SEO engine and a distributor pipeline that now runs on organic search. Eastern India rollout underway, on the back of a channel that keeps compounding.

Let's build something
that grows.

Growth isn't built through channels. It's built through systems.

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FAQ

Questions, answered.

Eight questions we are asked on almost every first call. If yours is not here, our lead strategist will answer it within one business day of you reaching out.

We partner with ambitious founders and operators across D2C, fintech, B2B SaaS, wellness, luxury and F&B, primarily in India, the Middle East and the US. Stage matters less to us than ambition: we work with early-stage brands looking to find their growth model and category challengers ready to scale aggressively.